Small Business Profiles

1.) Your name and where you’re located.Caroline O'Donnell
Caroline O’Donnell | Wild Folk Studio | Somerville, MA

2.) How you started your business.
I grew up in a very small farm town and had two classmates whose mother was a florist. I remember saying to myself at a young age: now that is something I would love to do. That thought was always in the back of my mind, and ever since I have had a strong curiosity about flowers, from growing them to designing with them. After college, I spent a few years in the agency world but always knew it wasn’t for me. I needed to be working with my hands creating, and flowers were a natural outlet and medium for me. With a lot of hard work, sleepless nights, learning the ins-and-outs of owning a small business, and most importantly my supportive friends and family, Wild Folk Studio came to life.

3.) What a typical day involves for running your business.
Every day is different around the studio, which I love. Many mornings I’m up around 5:30am, heading to the flower market with a coffee in hand and my dog, Bear, in tow. Then I head back to the studio to process the flowers and organize myself for the day ahead. Some days are full of meetings with clients, proposals, and bookkeeping. But other days are spent getting dirty in the studio arranging and designing flowers from the wee hours of the morning until late at night. These days are why I started Wild Folk; it’s hard, labor intensive work, but it’s my art and where I’m at peace.

4.) What your favorite part of your job is.
There are many parts of my job that I love, but there is nothing like developing a vision and concept for your clients and bringing it to life for them.


1) Your name and where you’re located.
Jolie Ankrom | Brim Papery | Columbus, OH

2) How you started your business.
I never set out to have my own business! But, after I had my daughter and left my teaching job, I realized that I still craved something of my own in the midst of motherhood at home. Because of my husband’s busy Studio2work schedule, it made more sense for me to be at home, so instead of returning to work, I started pursuing selling greeting cards that I had lettered and watercolored by hand. Eventually, it grew into something much much bigger than I had imagined!

3) What a typical day involves for running your business.

Every day looks different when you both work and parent from home. My daughter is two, so engaging with her when she is up and about is pretty all-consuming. During days where I don’t have her in childcare (which she goes to two days a week), I squeeze most of my business time into her afternoon nap, and then spend some time at the end of the day after dinner working on mostly manual labor things while my husband and I camp out with Netflix (things like packaging products, for example). On days when she is taken to childcare, I have a full work day to work from my office. Because I am the sole employee, a work day can include anything from sketching new designs, to working at the computer on administrative and customer service needs, to meeting up with my local printer to quality check work before a project is run, to spending the afternoon packaging up orders and setting them out for the mailman.

4) What your favorite part of your job is.
My favorite part about my job is having complete control over what it looks like and where it’s headed. When I start to get overwhelmed, I realize that I am the captain of this ship, and at any time I can choose to take it in a different direction. That is both freeing and exhilarating!